Posted by: kierstin1220 | May 7, 2009

Not Everyone Likes Faith 21

As reported earlier, Forever 21 has recently debuted a new clothing line that includes plus sizes, known as Faith 21. The clothes will be similar to those already sold in Forever 21, but will just run in larger sizes, which are difficult to find in typical department stores.

However, not everyone is happy about the promotion for this new line.


In a recent issue of US Weekly, the new Faith 21 line was introduced to millions of readers across the country. Linda Chang, Marketing Manager for Forever 21 told US Weekly:

It’s for a curvier girl that loves fashion

Just don’t tell Kim Kardashian that she’s a curvy girl. Recently, I have been getting pretty fed up with Kardashian; one moment she’s flaunting that fact that she has curves, and the next moment she’s telling the world her dress size so that people don’t think that she’s fat. If you’re that comfortable -or should I say proud of your body- why do you care what others think of you?

Anyway, I digress. In the article promoting Faith 21, the sub-head states: “Show off your curves in budget-saving dresses,” and it includes a picture of Kim Kardashian. It also states in the article that Kardashian is a fan, it doesn’t state that she buys the brand. I doubt that she buys, or has ever been in a Forever 21 store before. Plus she has curves, as she likes to remind us, and I thought she was proud of them. Well, she immediately issued a statement to ensure that there wasn’t a mix-up.

I am a huge fan of Forever 21 and I’m very happy they have expanded their line to include a plus-size range, but I am not in that size category and this article makes it sound like I am! I am a curvy girl and I love my curves, but curvy and plus-sized are two very different things. I work really hard to maintain my curves while staying slim and healthy, so to be classed as a “fuller-figured woman” of extra large proportions is a little offensive. For the record, I am a size 2, not 2XL.

From reading the article I never get the impression that Kardashian shops there, but that’s beside the point. Her blog post insinuates that it is okay to be curvy, but not plus size, and that to be plus size is to be unhealthy. By saying its offensive to be called plus size will prohibit some girls from purchasing from the line.

If Kardashian was offended by the reference, she should have chosen her words more carefully as she offended others in the process.


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